Huel: Your bag of Strawberry Shortcake Black Edition inside 🖤

Onboarding Email That Drives Activation

Progressive guidance: Huel's onboarding email doesn't try to teach everything at once. It focuses on the next most valuable action, building momentum one step at a time.

Visual instructions: Screenshots or illustrations show exactly what to do, reducing the gap between reading and doing. Visual onboarding converts better than text-only instructions.

Milestone celebration: Acknowledging what the user has already accomplished creates positive reinforcement and motivation to continue the setup process.

Key Takeaways

Onboarding emails exist to get users to their "aha moment" faster. Huel designs each email around one activation step, making complex products feel approachable. The best onboarding feels like helpful guidance, not a tutorial.