McDonald’s: ur 2024 McD’s Unbagged is here! 🎉

Insight Your McD’s order says more about you than a tarot reading. Fans now expect year-in-review moments from their favorite brands, so we created one of our own. Using what customers loved in 2024, we celebrated their quirky orders and highlighted their annual savings through the McD’s app. Solution In December 2024, we built a hyper-personalized, one-to-one fan story using 32+ data points and 700+ products. We created 9 fan personas and 20+ superlative stickers to spotlight behaviors like Rewards savings, spicy-item loyalty, limited-time-only enthusiasm, total restaurants visited, and more. Results McDonald’s most personalized campaign ever delivered big. We sent 29M unique messages and surpassed all KPIs. The opt-in push notification saw a 77 percent higher CTR and drove thousands of new email signups, while email saw a 15 percent lift in click-to-open rates. Savings seekers stood out with a 5 percent rise in clicks on Rewards and Value content. Fans also shared their stories enthusiastically, sparking an 18 percent jump in hashtag usage over 2023.

Loyalty Email That Drives Repeat Purchases

Personalized status: McDonald’s's loyalty email shows the customer's specific points balance, tier status, or rewards available. Personalization makes abstract programs feel tangible.

Clear path to rewards: Showing how close the customer is to their next reward creates motivational urgency. "You're 50 points away from free shipping" drives action.

Exclusive access: Members-only offers or early access create a sense of belonging that pure discounts can't match. Exclusivity builds emotional loyalty beyond transactional savings.

Key Takeaways

Loyalty emails should make customers feel valued, not just incentivized. McDonald’s balances reward visibility with brand experience, making the program feel like a relationship rather than a punch card.

Loyalty Email That Drives Repeat Purchases

Key Takeaways

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